Project: iPhone App
Role: Lead Designer, then Creative Director
Description: The Priceline iPhone app is in a constant state of motion. When I was initially hired in 2011, I researched, wire-framed, and designed the iOS 6 version of the app. The release of iOS7 the following year gave us the opportunity to rethink and improve upon the iOS6 experience. First, we gave the app a more flat and simplified appearance consistent with Apple’s guidelines. Then, we took a look to see what improvements could be made to help our users in their hotel search. Based on user testing and A/B testing, we added an entirely new feature called "Deals Near Me" to help people find hotels within a certain radius of their current location. We also added a map view to the Express Deal and Name Your Own Price product pages to make it easier for users to choose the right “zone”. Additional features that were added later include the ability to "favorite" a hotel, pay with ApplePay or PayPal, natively look up an upcoming trip, and most recently, unlocking special deals. More product features are constantly being developed and designed to improve the quality and experience of the app.
The app has been featured in:
• Travel & Leisure (March 2014): First Look: Priceline Debuts New Hotel and Flight Search Tools
• App Store: Travel, New & Noteworthy, Discover America, Top Overall, Deals & Rewards, Best New App, Great Free Apps
• CondéNast Traveler (Aug 2013): Must-Have App for Every Trip
• Travel & Leisure (Aug 2013): Best Apps and Websites for Traveler
Project: Apple Watch — Deals Near Me & My Trips
Role: Creative Director
Description: Oversaw the design and implementation of Priceline’s Watch App. I worked alongside the talented designer and developers to get the app out the door by the Watch release date, which was a bit of a challenge considering there were no physical devices to test on! The app will alert the user to any upcoming trips within a 24 hour period. If there are no upcoming trips, the user is defaulted to a list of hotel deals near their current location. It was a great experience and I’m looking forward to see what future updates to the watch can let us do.
Download the app!
Project: iPad redesign
Role: Lead Designer
Description: I had the amazing opportunity to work with a talented team and lead the design overhaul of the Priceline iPad app for hotels. The re-design was based on the success of and feedback on the iPhone app. I was responsible for creating the wireframes and designing the UI. The goal was to make the experience as seamless as possible between devices, all while creating a more enriched experience for the user. I kept the right-hand side of the app virtually the same as the iPhone so the developers could re-use code and keep maintenance down to a minimum. To take advantage of the larger screen size and more prominent map, we added a few additional features. Users can add points of interests in their searched city, draw a circle directly on the map to help narrow down their choices and can save their favorite hotels.
The redesign was featured in the App Store, had a 52% growth in bookings YOY and significantly reduced the number of customer service calls.
Project: Windows 7 Express Deals App
Role: Co-Lead Designer
Description: Former Priceline designer, Katy Mueller, and I had a wonderful opportunity to work with Nokia's Lead UX designer on Priceline's first (and only) Windows app. With his guidance on the Metro style, we wireframed and designed this Express Deals app to test the Windows market.
Project: Android redesign
Description: ClassPass is a monthly subscription service that gives users access to thousands of fitness classes in various cities across the country.
The majority of ClassPass’ traffic comes via their iOS app, which means the majority of resources are devoted to it. As ClassPass rapidly grows and expands into other countries, there is an exciting opportunity to invest in the Android experience and expand their audience. ClassPass had an Android app built, but it was outsourced (and we had no original design files!) and the feature set was incomplete. In an effort to reach parity with iOS, we began a redesign that addressed existing UX problems and added much-desired features, such as rating and reviews.
I worked directly with the PM and the newly hired, in-house, Android developer to catch Android up to iOS. We focused on parity, but kept the Android user in mind with patterns and interactions that are native to the platform.
The end goal is to get Android and iOS to parity so the team can work cross-platform on the same features at the same time and increase velocity. We're making great progress, but still have a few more things to work on!
Project: Android redesign cont'd – Home screen
Description: While we were busy getting Android to parity with iOS, iOS kept moving ahead — so we did too!
The next big feature that we needed to add was the “Home” screen. The average ClassPass user checks their accounts an average of four times a day. We knew that we could help them get to what and where they needed faster and with less frustration. We also wanted to offer our users more customized content based on their previous behaviors.
Now when you open the app, and there’s a class scheduled within the next 14 hours, we show a map and all the important info about the class on an "Upcoming" card. New features, like “Book it again”, were added to make re-booking recent classes a snap. We also improved our “Recommended for you” class suggestions so they more closely aligned with where, when, and how people are working out. Having customized suggestions makes it a cinch to book directly from the Home screen cutting out unnecessary precious taps. We also updated the top level navigation, giving more prominence to Favorites and Profile, which were previously hidden in the old navigation. No more digging to find schedules from favorite studios. We also added sets of curated classes that are easily editable so we can add new lists at anytime.
There’s no slowing Android down at this point!
For more details about the launch, check out the ClassPass blog.
Project: iPhone App design with sponsorship branding
Role: Lead Designer
Description: Working alongside The Onion's web team and with an outside production company, I was the lead designer for The Onion's first ever iPhone app. I designed the user interface as well as all the Jack Link's ads embedded in the app. On its first day out, it was the most popular News App in the iTunes Store. In its first month out, it hit over 120,000 downloads.
Project: Redesign of The Onion
Role: Lead Designer
Description: In late 2008, The Onion embarked on a complete redesign of their website (including Onion News Network and Onion Radio News). As lead designer on the project, I helped in the discovery phase, created the wireframes, built the comps, worked with the programmers and saw it through to launch.
Project: HTML Tablet App for The Onion
Role: Co-Lead Designer
Description: The Onion iPad app was fully designed (by myself and Rick Martin) and developed in-house using HTML 5, CSS and magic. It won Webby Award's 2012 Best Entertainment Tablet App, People's Voice winner.
Project: The Onion Store, Redesigned
Role: Lead Designer
Description: A place to buy Onion merchandise and merchandise approved by The Onion.
Project: SVA 2001 – Make something "internet"
Role: Researcher, designer, developer — aka student
Description: My very first mobile device UI! I designed and built this app when I was a graduate student at the School of Visual Arts back in 2001. I’ve been a vegetarian for 25+ years and I thought it would be convenient to have an application that I could look up unsuspecting animal products. So, I made one. My Palm V is long dead and gone, but I have these fantastic snapshots to look back upon. It's amazing to see how far mobile devices have come in such a short period of time. Now, I need to make this app for the iPhone.
Project: Design a screen within the already existing Ride The City App that will display the weather in a commuter-friendly way.
Description: Ride The City is an App designed to help people navigate the city streets on their bikes. Since the App is for cyclists, the creators thought it would be a good idea to add a weather feature to help people plan their commute. The new screen tells you the day's high/low temps, time of sunrise/sunset, current and forecast temperature, wind speed and direction, percent humidity, and whether it's likely to rain. Over 3000 variations of cyclist icons were designed to visually indicate the weather and suggest possible clothing options. Everything you need to know to plan your bike adventure!
In addition to the weather screen, I designed the icons found throughout the app.