Project: iPad redesign
Role: Lead Designer
Description: I had the amazing opportunity to work with a talented team and lead the design overhaul of the Priceline iPad app for hotels. The re-design was based on the success of and feedback on the iPhone app. I was responsible for creating the wireframes and designing the UI. The goal was to make the experience as seamless as possible between devices, all while creating a more enriched experience for the user. I kept the right-hand side of the app virtually the same as the iPhone so the developers could re-use code and keep maintenance down to a minimum. To take advantage of the larger screen size and more prominent map, we added a few additional features. Users can add points of interests in their searched city, draw a circle directly on the map to help narrow down their choices and can save their favorite hotels.
The redesign was featured in the App Store, had a 52% growth in bookings YOY and significantly reduced the number of customer service calls.